Communiq Design

Branding & Design Blog

Your Phone Does Not Distract You

Wherever you go, your phone probably goes with you that includes the office. But, as you know all too well, it can doom your workday with endless distractions—a text here, an app notification there, and your focus ends up drifting from the work at hand to what’s happening on your screen as well as it is important to be paying attention to everything that happens around you and the dental implants Tijuana with ProDent are important.

It’s not surprising, then, that there are a multitude of tricks and hacks out there geared toward keeping your phone from eating away at your productivity. You can put it away or switch on airplane mode or turn it off entirely.

But if you’re the type that generally responds right away and stresses about people thinking you’re ignoring them—or if you have anxious family members who will become concerned for your safety if you don’t reply quickly—those solutions might not be enough.

Update Your Software

Choose Who to Autoreply To
Go into your settings and tap the Do Not Disturb option. You can choose who to allow calls from and who should get an autoreply (maybe it’s all your contacts or just a favorites list of people who need to know why you’re not available until later).


Add it to the Control Center

To make it easy to turn the feature on and off, go back to the main Settings menu and choose Control Center and then Customize Controls. Tap the green plus sign circle next to Do Not Disturb While Driving.

Activate the Feature
Swipe up from the bottom of your screen, tap the car icon, and you’re all set. You’ll still get emergency alerts, timers, and alarms in this mode, but text messages and most notifications won’t appear.

Return to Disturb-able Mode
When you’re ready to resume contact with the outside world, hit the home button and tap the I’m Not Driving option that pops up. All the notifications you missed will now appear on the screen.

The autoresponder did its job and let friends and family know I was at work when they texted me, though it’s important to note that it didn’t kick back my automated message on apps such as WhatsApp or Signal. Still, if notifications distract you and unanswered texts—whether you’ve seen them or not—stress you out, this little trick is worth a try.

Achieve success with the help of your email marketing

Email marketing has already been consolidated in the world of marketing as one of the most effective and reliable tools for communication with potential customers, well used can be the first option in your industry as Via Dental for Dental Implants in Tijuana.

This tool has the great ability to give companies the assurance of achieving excellent results in the campaigns they make since it enjoys an optimal differential between investment and profit.

Another of the primary qualities of the mailing is the total independence that gives to the companies of third parties since they will have the full control of all the actions that they carry out. This does not happen, for example, in the case of social networks, since we can not always access all the information we could obtain by not having total control of the platform.

According to experts, almost 60 percent of professionals in the sector say that email marketing is the safest and most effective communication channel to obtain the sale of a product or service. They also believe that during 2018 it will continue to be one of the leading marketing platforms.

Among the aspects of mail marketing that must be highlighted we find in the first place that, when carrying out a campaign through this medium, we will have the possibility to be much more effective and the ability to overcome the levels of openness thanks to the segmentation, an of the best strategies to achieve the goals set beforehand.

It may seem more comfortable, but many companies fall into the big mistake of sending their emails in bulk to their entire database with the thought that the more people your message reaches, the more significant impact your product will generate. This is not so, and we must discard this thought of the Culture of mail marketing because thanks to segmentation we will exponentially increase our results and we will arrive more concretely at the end user, clearly differentiating us from the standard spam mail.

It is also important to highlight the significant improvement that this medium has had in recent years. At present we can count on a wide range of types of emails thanks to the great versatility offered by the different mass mailing platforms.

Ways the Search Engine Optimization can change your business

Today, numerous site proprietors long to have a site with top search engine positioning. To get your site on the main one requires the ideal search engine optimization arrangement with help of an expert like KatRank SEO Agency. In this way SEO arrangement assumes a critical part of your web-based advertising procedure; let your business be little or substantial.

Search engine optimization is the way toward creating or altering the on and off-page components of a site. Search engines are the exceptionally compelling showcasing apparatuses to make the site to finish everything. The specialty of SEO process requires distinctive aptitudes to give clients what they need and crawlers what they need. Search engine optimization process includes a progression of steps including-

o Mapping out watchword procedure

o Optimizing the site structure

o Develop and enhance site pages with catchphrase rich substance

o Code optimization

o Valuable third-party referencing and advancement

o Measure results and assets

o Refine system and strategies

Search engine optimization gives your site a genuine upper hand. Quality optimization arrangement offers site advancement, which causes the site to pull in both search engines and potential site guests. Along these lines enhancing important movement to the sites is probably going to offer you an incredible profit rate for the venture. Along these lines causes the online business to expand deals and lead age. So the movement is thought to be the most evident advantage of SEO.

Finding your site over the searches will enhance your focused edge, which thusly holds the clients and adds new guests to the site. Advancing your business or administration with the help of optimization will spare your chance and cash spend on the customary publicizing arrangement. It is more powerful than flag promotions. Adjacent to this, SEO offers content that is significant and effectively available to build your image acknowledgment and personality. Therefore causes you to achieve the market and satisfy your objectives and targets.

Regardless of whether you build up another webpage or need to enhance the current website, simply enhance the site to accomplish most extreme outcomes. For this, get the search engine optimization administrations from the supplier offering quality at a reasonable sticker price.

The importance of marketing and visual communication for the company

Currently, advertising is an essential element to increase the number of customers and increase sales. Increasingly, it is necessary to have professionals in marketing and visual communication to stand out from the competition.

This communication and marketing company covers all the necessary fields to give the best and biggest advertising coverage. Their impeccable work places them at the top of their sector, proof of this is that brands such as Coca Cola, Disney, Loewe, Nespresso, Michelin, or even the Ministry of Education, Culture and Sport have them to carry out their campaigns.

Without a doubt, a good advertising campaign ensures the leadership of a brand and the success of the company. But not any advertising company can achieve these goals, it takes a lot of knowledge, strategies, tools and be in constant innovation to not be left behind. Moreover, when a communication company stays in the market for so many years, it is because it knows how to do things well, otherwise, it would have already failed.

How to increase your sales with marketing and visual communication

There are many marketing strategies used today, but not all are valid or effective for example, the method of advertising used by dentists in Tijuana, the good treatment they give their patients and they recommend it with friends. . Only those that are able to capture the attention of the public, retain it and make it a customer, are those that are really worthwhile. No matter how good a product or service is, if we do not give it the necessary publicity, it can be relegated to oblivion. From this, they know very well the consolidated brands, which have always invested in advertising to maintain their leadership in the market.

But you do not have to have a large company or a business emporium to access the best advertising campaigns. What you really need is to have the best professionals, these are at your service. Your advertising marketing techniques guarantee you safe results with the best guarantees. Not in vain, they have the best options and the latest trends, at the service of their customers.

We know that, as human beings, sight, occupies a privileged place when choosing products and services. Knowing how to communicate through images and transmit emotions is the best way to capture the consumer’s attention. A product or service well presented has many more possibilities to be acquired, than one that remains in the shade, or does not stand out above the rest.

Everyone knows the great success of Coca Cola worldwide, this success is mainly due to their advertising campaigns. Since its inception, this brand has managed to touch the emotions of the public with advertisements that appeal to the deepest yearning of the human being: happiness. So much so, that today there is no valid competitor that can remove them from their position as leaders in their sector.

But the case of Coca Cola, is just one example, of so many other brands that have known how to take advantage of advertising to take over the market. These advantages are multiple, but the main ones are: increase of clients, conversion of followers into buyers and loyalty of the same. Once these three steps have been achieved, we must stay on top, innovating and risking, using all the technology and creativity necessary to continue creating expectation.

There are many ways to advertise, and many formats, and all should be covered to get everywhere. From spots and television campaigns, to signage, going through packaging, framed, supports, and a long etcetera. Everything has to convey the corporate image and the motto of the company, in every detail. The objective is that the end customer can immediately identify the brand, once they have become familiar with it. This is what ensures survival alongside other similar brands, and is what facilitates and reinforces the purchase.

Without a team of qualified people who know how to focus the campaigns, and what are the necessary actions for your product or company, these goals will be difficult to achieve. So, if you want to benefit from what advertising can do for your company trust only the best, you can not leave your success in the hands of fans.

Communication And Marketing Will Create More Jobs

The growing need to include a person who manages communication and social networks leads to the creation of more than 70,000 jobs in two years, according to a study.

The position of head of communities has ceased to be a fad to become a necessity that both large companies and small dentists in Tijuana like Baja Dent need to have a better customer service and increase their sales. So much so that even the Queen of England, Elizabeth II, launched a selection process to recruit a community manager for 63,500 euros a year and 33 days of vacation. In the case of Spain, salaries are not as high and tend to hang around a range of between 900 and 1,500 euros per month.

The figure of the community manager is an increasingly necessary profile for any company and its functions, from the operational point of view, are critical within the organization. In addition, the community manager is the voice of the company in social networks, since it must give a personal and human touch to the profile in systems and escape, as much as possible, from artificial archetypes.

They are in charge of responding to questions and comments instantaneously in order to retain and attract potential customers for the company and keep those who already have. And one of the most important things that should never be done is to impose your opinions or state of mind on the brand it represents.

Being the image of the company is a delicate and vital task, says the source, because users are informed through social networks and the opinions of other users. Therefore, knowing how to manage criticism and flattery and show a transparent and trustworthy brand is the task of the community manager.

Also, good digital habits have been used to do with using digital technology to first understand your consumers better, where they spend their time, what moves them, and second, to get them really creative communication there. Bad habits come from an approach based on cost and efficiency, and compromise the safety, visibility and accessibility of the brand. Getting rid of those habits is critical, because it ultimately boils down to a credibility issue. It is using technology to create great experiences for people.

The choice of business logo

The online marketing is a market that has left us great numbers in what was the 2017. Due to this, it is worth saying that in the coming months we will see more companies and brands betting on this digital sector.

If your company does not want to be left behind in the reinvention of new strategies to overcome the competition in the digital area, it is better that you see the following keys so that online marketing is always your strength when achieving positive results.

Content marketing should be the perfume you use every day for your brand

The perfume of your brand should inspire serenity and not destabilization or distrust by not having good information and content obviously Web Design is also an important issue. If you do not want that to happen, you’d better start generating good content for each tab and window available on your platforms. Always offers something more than the competition. It provides the opportunity for the client and user to find what they are looking for and a little more.

Leave behind the SEO techniques of the past and take into account voice searches

One of the biggest mistakes is to continue implementing strategies for search engine optimization (SEO) from years ago. Today, Google is making changes to its algorithm every quarter or in similar periods, so each quarter tries to implement new techniques so that your website is always increasing the number of visits.

On the other hand, voice searches are taking over the search engines, so you must adapt to it without thinking twice. Try to think about the way in which people would look for information that you bring to your website. No matter the subject, there are always thousands of people around the world who have curiosities similar to those you show in your post or in the section with products and services.

Interact with social networks

The states of applications such as Facebook and Instagram were made to share the moments and most important information of the day, both of your personal life, and of your company. So instead of not publishing content or publishing hundreds of states a day, it is best to segment the number of publications that you will broadcast in your business networks. With a couple of great photos a day you can get the attention of new users.

El futuro de las importaciones en Tijuana

Cualquier organización comercial, empresa o país prevé aumentar sus exportaciones mientras reduce sus importaciones. Un buen ejemplo es Tijuana, una de las ciudades de más rápido crecimiento en México. Tijuana, estando en México, no es excepcional a los impuestos aplicados a las importaciones del país. México decidió imponer reglas estrictas a las importaciones Tijuana para desalentar a sus ciudadanos de llevar a cabo negocios ilegales y proteger sus ganancias también. Por ejemplo, aseguró que nadie importe cosas tales como municiones o drogas ilegales, algo que ha estado tratando de combatir durante mucho tiempo. Uno de los métodos utilizados por Tijuana son los cuellos de botella, donde solo permite importar cosas que son aceptadas en todo México. Esto reduce la incidencia de salirse con objetos que podrían ser ilegales en algunas partes de México. También reduce los costos de monitorear las importaciones una vez que pasan los puntos de control. Otra gran forma de reducir el número de importaciones es recaudar más impuestos, especialmente para los bienes que produce el país. Esto reduce el dinero que sale del país. Esto es importante ya que permite a los ciudadanos apoyar a la industria local y reducir la competencia innecesaria que México no puede soportar, especialmente de otros países. Tijuana ha sido facilitado por el país más cercano de México, Estados Unidos, con máquinas sofisticadas que pueden detectar medir el peso de los artículos que pasan por sus fronteras. Esto ayuda a reducir las incidencias de evasión fiscal, que paralizan los ingresos generados por cualquier país. Ahora gana más de lo que solía, antes de la introducción de esta nueva tecnología. A medida que pase el tiempo, Tijuana continuará reduciendo las grandes cantidades de importaciones, mientras produce sus propios bienes y exporta el excedente. La creciente urbanización ha demostrado ser ventajosa, ya que la población de Tijuana ofrece mano de obra calificada que ayuda a reducir los productos ya fabricados. En un futuro cercano, se espera que el nivel de importación de Tijuana sea muy pequeño.

Beneficios de las franquicias de cafeterías

Una franquicia de cafetería es una opción común para algunas personas que desean comenzar un negocio. Si está pensando en comprar una franquicia para su nuevo negocio de café, también debe considerar otras opciones. Puede comenzar su propia casa de café en lugar de comprar una franquicia costosa. Primero, observe los pros y los contras antes de gastar una suma enorme en una franquicia.

Las franquicias de cafeterías no siempre cuestan más que una cafetería. Aunque una franquicia es muchas veces más costosa, también puede beneficiarse del respaldo de un negocio grande y estable. Esta instalación puede ser ideal para aquellos con poca experiencia comercial,
como una firma de franquicia puede guiarlo a través de los pasos adecuados para comenzar una

las empresas no siempre cumplen sus promesas y si no dan el
apoyo que garantizan, ellos mismos manejarán el negocio sin
ayuda. Es como abrir su propio negocio. La parte triste es que has esperado muchas veces más que es más fácil que empezar de cero. Si no quiere correr el riesgo y gastar una cantidad asombrosa de
dinero en una franquicia que podría dejarte afuera en el frío, deberías
acaba de abrir un café por tu cuenta.

Todavía existen algunas ventajas al comprar una franquicia de cafetería, como un mercado que espera que se abra la cafetería. Las cadenas de franquicias son populares en la mayoría de los hogares. Poseer
la marca de su franquicia le da la ventaja de ser el
primero en la mente de las personas cuando de repente sienten un antojo de cafeína. No tiene que gastar muchas horas y mucho dinero para promocionar su negocio.

Otro beneficio de comprar una franquicia es la facilidad de tener todo lo que necesita al alcance de la mano. La principal franquicia le ofrece accesorios, equipos y equipos con solo tocar un botón. Nuevamente, no tiene que buscar proveedores o buscar distribuidores de máquinas de café. los
La desventaja es que si obtienes material de tus propias fuentes, corres
el riesgo de perder su negocio e inversión de café. Por lo general, las reglas de franquicia no son para obtener suministros en otro lugar.

Get Customers With Electronic Media

If you have a company and you need to increase your profits (who does not) make use of technology if you do not have it create a web page and social networks if you are not good at this, hire an agency. However before starting choose the service you want to promote well, for example, if you are a dentist choose a service to start, as the teeth whitening in Tijuana and focus on it only, so you can better control your strategy and see if you got the desired result. You need your potential clients to find you quickly when they look for you, so you have to remedy them now! Four tips to start: optimize your SEO on-page for the name of your company and its products (in headlines, descriptions, headers), optimize your social profiles, try to get mentions in other sites and check your profile in Google My Business.
All your competition surpasses you in Google. Being the first one is not always possible … but you need at least to be in a competitive place. If you fail to appear on the front page for the terms that interest you, perhaps the time has come to resort to the SEM.

To err is human … but when it comes to the digital marketing of your brand, it can also be expensive. The important thing is not to be infallible, but to detect in time when you have made a mistake and to correct the course before it is too late. How? To begin, you can take a look at these signs that warn you that you need to improve your marketing.

You do not follow a documented marketing strategy. Are you doing marketing based on what seems most appropriate at all times? If so, you have much to gain by stopping to develop a quarterly or annual plan and establishing a series of regular checks to see if you are achieving your goals. I guarantee you that way you will be much more effective.

Marketing Ideas For Low Budget Entrepreneurs

When we are starting a business of our own and we do not have a lot of money, it is essential to look for all the free or low-cost tools that we have available, one of them is social networks, which can help you a lot to publicize your products and services. But if you want to have results you must know how to use them, if for example you have already created your company account, it is necessary that you do not leave it forgotten, but that you constantly share relevant content of interest to your followers such as Oral Nova Dent.

Another very important point about this tool is that you do not need to be in all the social networks that exist, but you will have to find out where your ideal clients are and what networks they use to be able to address them in the corresponding social networks, in addition to create different content for each social network.

The testimonials of your clients

An inexpensive tool to persuade indecisive clients to try your product or service is the publicity that your first clients can give you through their reviews and comments. So it’s a good idea to show some opinions of your clients on your website, some entrepreneurs choose to offer a discount on the next purchase to the clients who make a brief review in writing or on video. Remember that even if they are bad reviews, they will help you to improve your product or service, so do not ignore them.

Give something in return

In an age of great competition, something that makes us different when it comes to attracting future clients is to offer them something, give them a free sample or a promotion code just for them. An idea to receive information from your prospects is to give them something in return, this can even be relevant information for them, so they do not feel that they are giving away their information if they do not exchange it for something interesting. Others choose to offer a trial period of your product or service or create a free version of this and also a paid version in which you offer more benefits.

In summary when you start you must do everything possible to get to know and generate interest in your future customers. These are some essential marketing techniques for any company that is opening its doors to the public and does not require a large investment but if a lot of creativity is needed for them to succeed.

The course that can be paid with cryptocoins

The importance of staying up to date in the digital and business world is extremely important and it may seem a bit overwhelming for dentists in Mexico but that is why València has been in charge of opening a digital marketing course, taught by professors with experience in companies such as Google, Ikea, Desigual or Decathlon, and one of the amazing things of this course is that will be the only one in Spain that will accept payments with four types of cryptocurrencies: Bitcoins, Ether, Litecoins and Ripple which is awesome and it is  a step forward to the future.

The former director of the acceleration program of Plug and Play Spain, will pass in 2018 to the training sector in the newly created DM School, where the course will be taught to create one of the profiles most demanded by companies.

In fact, a greater number of companies than future students have already asked when the first edition ends, to hire those who take it, according to a statement from the entity itself, so this is an investment for you to have a better job and more experience.

It is a professional school that offers a deep understanding and advanced knowledge of the most used techniques of digital marketing, with real situations and projects to obtain experience while the students are being trained.

It is an eminently practical course that in its first edition in Valencia, as with only 25 seats, of which most are already covered.

The main profile of the course is one that wants to dedicate itself professionally to this sector and run campaigns, although it is also aimed at managers who want to have an overview of the new positions and skills required by their companies.

The master’s program will soon be expanded to Madrid and Barcelona, ​​where demand is growing exponentially.

Fashion Brands Lead Instagram

The creation of content is no longer solely in the hands of the agencies. The most popular profiles of social networks are becoming more prominent. Both for brands and their audiences. Especially in the fashion, beauty, as well as the bridal and bridesmaid dress in San Antonio which are at the top of Instagram thanks to influencers’ marketing.

Fashion and Beauty are the sectors with the most engagement in Instagram
Marketing experts are observing that users demand more and more transparent and authentic content. This makes them face a continuous challenge to remain relevant to their audiences.

To keep the public involved one of the best strategies is to mention other users. And this is precisely what fashion and beauty brands are doing in Instagram. The social network in which the most attractive are for its users.

The most important beauty brands name other users in 66% of their posts.

These industries know how relevant Instagram is in their content plan, and these types of actions are catapulting their results.

The power of the micro-influencers
We have already spoken on other occasions about the importance of influencers in other social networks. For example, the facilities that Facebook implements to work with influencers.

But how relevant have the influencers been? Is it necessary for your accounts to have more than 100,000 followers? Not now. A new species has been born: the micro-influencers.

Those people with less than 100,000 followers in their social networks, but who are influential in their respective sectors. And these new profiles are for fashion and beauty brands the most relevant: 75% of the mentions of beauty brands have as a recipient a micro-influencer.

Moreover, most of the profiles mentioned by fashion (37%) and beauty (43%) belong to accounts with less than 10,000 followers. This demonstrates the great presence they have in communication strategies of the brands and the power that is being granted to them in niche industries with specific audiences.

Mention influencers and give them credit for their content.
Because more than half of the audience’s responses to the content of fashion and beauty brands are due to posts that mention a user with less than 100,000 followers Users want real content and influencers marketing is the best strategy for brands in that sense. The influencers that generate more confidence in audiences than the traditional advertising of brands, and are becoming the new currency of transparency, directly affecting purchase decisions.

Forrester revealed that 37% of customers visit a brand’s website to search for products or services.

So far, marketers focus more on growing their communities. Now the challenge is to keep that audience engaged. They must generate content that connects with their followers and get their attention at each stage of the funnel.

Therefore, the association of brands with influencers is a great strategy to win over the audience thanks to the authenticity of the content. The recommendations of third parties, especially micro-influencers, is key to reaching new audiences. Also to maintain them.

Unify Data and People

Like many things in life, teamwork is always better and that is why instead of dividing teams, data should integrate business functions. The issue seems simple, but implementing it is something else, and many businesses do not put it into practice, as they say: if it were easy, everyone would do it. All business roles and levels make decisions even dentists like Dental 6ta & E, and the best arise from the consumer’s data. This information must be standardized, self sufficient and available for each person in each department, from the product and consumer service to marketing.

Due to running marketing and product on separate platforms, companies face greater problems than those derived from consumer data. The analysis of a user’s marketing starts with the link and ends with the acquisition. The analysis of the product team, instead, begins with the purchase of someone’s part and then extends to consumer support. But should not marketing control how your consumer actually uses the tool? Should not the product know what kind of experience the user expects before signing?

Take digital advertising as an example of the dangers of separating marketing and product data. For an e-commerce brand, for example, Facebook can convert consumers, but lead to poor retention; Google Adwords may be more expensive, but instead lead to the link with consumers who are there for a long time. You have no way to discover comparative insights – such as the relative effectiveness of warning platforms or the subtle connections between acquisition and retention metrics – without a unified analytical tool.

Imagine if the marketing and product teams could give all the information, arming themselves with the maximum context of the consumer’s behavior. Teams will not only make better and faster decisions within their own departments, but also collaborate more productively throughout the business functions. In the process, they can discover insights that until then they did not know were necessary. Companies that unify both technological and cultural lines prove to be much more effective in serving consumers in a world where the consumer experience must be nothing short of perfect.

The good news? With advances in the collection and schematization of data, it is now possible for companies to keep consumer data centrally and fully integrated, and easy to access.

While the number of digital channels and contact points proliferate, the question What are our consumers doing and where? It becomes much more complex. From social media to browsing the mobile and actions that occur directly within your product, it is imperative to capture those interactions in a central repository under a common scheme. That way you can ask important questions, and the answers will open powerful new ways to understand behaviors for the long term, which in turn will enable you to create meaningful experiences that continually seduce consumers to come back for more. And that is a mission that every successful company can not stop embracing.

Why are marketing strategies vital to an Internet business?

Currently, many entrepreneurs decide to create their business online and with great reason since the business world is directed to technology, as for example it is no longer necessary for a user to move to a physical store to purchase a product , but you can do it from anywhere in the world thanks to technological innovations. If someone searches for a dentist in tijuana, they will not check out the phone book, but they will search the internet from their computer, tablet or smart phone, with only a mobile device connected to the Internet. reach endless possibilities.

Entrepreneurs have also benefited from these advances. Sometimes, they do not even have to have a commercial store through which to distribute their products, since they can be simple intermediaries between the customer and the wholesale supplier.

In these cases, the entrepreneur will create a web page in which he shows his products. When a user is interested in one of them and makes a purchase, the only thing that the owner of the company must do is to contact their supplier. This will be responsible for preparing the product, packaging without forgetting the sign of the company, for later shipment.

Are there online tools to create my website for free?
The Internet offers entrepreneurs a large number of online tools, through which they can facilitate their daily tasks. At the moment of opening a business, it is essential that the entrepreneur create a web page of this. There are programs to create a free website, which will help the economy of the entrepreneur.

Merge all your tasks in a simple way
Customers can be present in online and offline sales channels. An entrepreneur may have created a web page, be present in social networks, have to update one or several blogs, have launched mobile applications to the market and much more.


Can Big Data Improve Our Marketing Strategies?

In an era of great advances in technology, it has become increasingly important to detect fraud, improve cost analysis, find new customers or get a full view of campaigns in real time and all that and more can be achieved thanks to Big Data.

A general trend but that greatly affects the world of marketing. And it is that, when launching campaigns that try to attract consumers to a specific product or service, it is very important to know a little about the person we want to reach to personalize the ad as much as possible and can offer you offers that are really interesting like what like to people who wants to buy ocean front houses in baja.

Much has been talked about what Big Data can achieve in this field, but in reality we may know very little, since there are endless concrete possibilities that still escape the knowledge of many marketing managers. Beyond the creation of communication strategies adapted to our clients, according to their tastes, their geographic data and all kinds of information, the data can help us make great advances in the markets.

Here are some examples of how we can apply Big Data in our day to day:

Segment customers: previously we analyzed the customers and we saw how they were classified according to their characteristics, and strategies were carried out that were applied during months to compare the results of the beginning with those of the end.

Seize opportunities in sales: from the segmentations we can see in more detail how customers change and locate business opportunities based on it. For example, we can see what products
visited the customer or has bought and recommend another similar or complementary product, which is known as cross-selling.
Make decisions in real time: if I put a product on sale at a certain time, in a certain place, with real time and Big Data can see how that product is selling and make decisions based on the results.

Detect and avoid the loss of customers: we can see with patterns how customers behave and detect what is going to make the customer abandon the purchase or end up making it.
Detect fraud: you can see how people pay and see on which fronts we are vulnerable at the security level. We can also use Big Data to understand many kinds of risk, whether related to customer abandonment, payment methods or communication strategies, among others.
Tracking market trends: thanks to the data we can see how people develop feelings about our brand, positive or negative, how they move in the market, what releases they like most, which products are the best sellers …
Planning and prediction: we can predict how the business is going to be most likely to succeed, thanks to the immense amount of data we can have a more accurate planning.
Improve cost analysis: cause and effect of the above. If we have better prediction and planning we will also see better the costs that will represent us.

Marketing For Your Fitness Company

There are many people who suddenly feel interested in the world of fitness and sports supplementation, and are quick to join a gym. They do so not only for reasons of aesthetics, but because they are increasingly aware of the importance of leading a healthy life with the help of a bariatric surgery in Tijuana Mexico.
But from the point of view of the market, it is also very important to know the strategies used by companies in this field to attract customers and take full advantage of the digital resources offered by the Internet.
Make holidays a perfect excuse to play sports
Another great idea is to promote the holidays. These dates can become the best ally whenever a special promotion, discount of the day, or any other type of bonus is offered.
This can be done on the occasion of what is celebrated that day. For example, on Mother’s Day, a discount can be made for mothers. On holidays you can also send newsletters to achieve the desired goal for the summer months.
Create a feed guide specifically for your customers
It is also very important to create food guides, with the data that you have from customers and the help of a nutrition expert. In this way, customers are helped to have a healthier diet. You can start with an email marketing campaign, indicating by mail the possibility of requesting a personal food guide with a special price, or as a gift through a coupon.
It is a digital marketing strategy that not only works for those who want to lose weight to have good health, but for those who want to gain weight or musculature in a healthy way.
Renew your business using technology
Finally, you have to think about pulling the new technologies and create an application for the fitness business. In fact, app marketing strategies are perfect when it comes to attracting customers from their own mobile. You just have to think of something special that the brand has, and make it known through the application.
It must be a very specific aspect, something in which you are a true expert. Which should be consistent with what the customer is looking for in an application that, in addition, should present a simple use.

Become a Successful Social Media Influencer

First of all you must know that a social media influencer is someone who uses a social network, to influence over an online community, to reach that they create content that has value for their community, this content can be written or audiovisual.
Now you are ready to know how to become an online influencer, here are some steps:
Set up you goals: If you know from the beginning which your objectives are you journey will become easier, because you’ll know what you want to reach and you can make better decisions around that.
Find your niche: What’s your niche? What are you an expert in? If you’re a business owner, it’s likely to be your product or service. Hopefully you’re happy to pass on everything you’ve learned to others.
Build a content strategy: Creating content consistently will help you stand out in your community.
When you’re starting out, you don’t want to set unrealistic aims for how often you’ll be publishing content. If you’re blogging, for example, one or two articles a week is an achievable aim alongside your other commitments. You don’t have to stick to the plan rigidly, but make sure that you’re posting consistently.
personal appearance: Like it or not, you are being judged by how you look, how you dress, and how you carry yourself, and yes, people tend to follow pretty people. You can try a new hair style that goes good with your face, be sure that your clothes always looks clean and have bright shining smile (you may need a smile makeover in Tijuana).
Contribute to Other influencers: One of the quickest ways to raise your influencer status is to contribute your content to other influencers. After your content is published, let people in your network know about your collaboration, tweet the link and share it on Facebook. Also, keep an eye on your article’s comments, so you can respond to any questions even the negative.
Engage Online: To be an influencer, you need to be notice, try to take part in relevant conversations across a variety of networks. Also, If you’re influencer in a platform in particular use that as your primary social network but utilize the others as well to get even more visibility.
But the most important step it’s to get started: You only fail when you don’t even try, so stop over thinking and get started. You may post a couple of times and then left it by side because no one is seeing you, but you have keep posting consistently and be really patient because it can pass a long time before seeing results.

Creativity, The Key To Marketing

Advertisers believe that creative ideas are an accelerator of any kind of business even for dentists in Tijuana. That recognizes more than 75% of the respondents contacted for the report Advertisers and Creative’s talking about Business. This report has been recently published and it analyzes the details of the relationship between the first in order to make the business grow and, with it, the benefits.
In an age of abundance and competition, being identified in the market is one of the biggest challenges that companies have. In a society, increasingly modeled by digital development, capturing attention is key. Digitization multiplied exponentially the number of channels that connected companies with their consumers and fragmented audiences. In this environment, companies have to resort to creative ideas to stand out from their competitors and be identified by their clients.
Traditionally, companies have collaborated with advertising agencies, providing them with appropriate messages to promote their products and services. Now, in a more complex environment, this collaboration must not only be maintained but, if possible, be closer; integrating creativity into the global business strategy and fostering the existence of a creative culture within companies.
But this goes to consolidate the relationship between companies and creatives, as can be seen from the fact that 32.1% of the advertisers surveyed claim their creative agencies more knowledge of the business, while 26.6% of the agencies put the emphasis in the need to improve the relationship between both.
Paradoxically, those who are responsible for appearing positively the benefit line of the profit and loss account usually stay out of marketing decisions. Some decisions in which the creative aspects are critical and that are crucial to achieve the identification of the public and the generation of business. According to the aforementioned survey, when it comes to approving the ideas or campaigns proposed by the creatives, in 56.8% of cases it is the marketing or communication director who is ultimately responsible for the decision and 39.5% are the CEO
The lack of involvement of the main executives in matters so linked to profitability and the future of the company is due, the study notes, to the lack of specific training on their part in the field of communication. This makes them ignore this discipline in favor of others more linked to the operational and financial aspects, which are closer to them.
Precisely, the approach to the managers of the companies communication and creativity is one of the roles before the marketing directors and creatives. The study emphasizes that when working to make communication more effective, it is essential to strengthen relations between advertisers and agencies.

In this sense, it is pertinent to abandon the “client-supplier” relationships and generate a different framework for collaboration. According to the directive of Vodafone Spain, we must abandon the term agency and use the partner. “This relationship of partners is a matter of two and is based on something very simple: deep respect for the experience of the other, mutual empathy and a common goal.”

Registro de marcas comerciales: brinde protección a sus productos y negocios

Una marca registrada es cualquier palabra, símbolo o diseño, destinada a distinguir o identificar un bien o servicio de un vendedor o proveedor de los de otro. La ley de marcas comerciales se implementa para proteger la marca de una compañía con la esperanza de reducir la confusión del consumidor. El registro de una marca registrada con Casanova & Asociados implica el uso de leyes establecidas que le otorgan a uno los derechos de marca propios y oficiales. Ayuda a los propietarios de negocios a obtener el derecho de usar ciertos símbolos, nombres, diseños o colores para comercializar sus productos o servicios. El registro es, por lo tanto, una prueba de propiedad y es una gran idea y el paso adecuado para el crecimiento de su empresa. Para registrar su marca comercial, debe presentar una solicitud en la oficina de Marcas o conectarse en línea y presentar una solicitud de registro de marca en línea a través del sitio web de las administraciones. Todo el proceso requerirá que pague una pequeña cantidad por un certificado de registro. Lo más importante es que debe buscar en los registros de marcas comerciales y buscar el más adecuado para usted. Su aplicación también debe cumplir con la Ley de Marcas Registradas y las regulaciones. Si no hay oposición sobre la marca o el nombre, se le emitirá un certificado de registro de marca. Para concluir, también debe saber que si vende productos en otros países, debe registrar su marca para cada uno de los países a los que puede llegar.

Tener una marca registrada lo protege contra el robo de propiedad intelectual. Lo que hace es brindarle una presencia distintiva en el mercado y permitirle hacer crecer sus prospectos de negocio exponencialmente. Le brinda protección legal contra una lista de posibles usos indebidos de marcas comerciales.

Si tiene evidencia de que alguien infringe su marca registrada, debe tomar medidas legales para proteger sus derechos de propiedad. Para hacerlo, puede obtener la ayuda de un abogado de marcas. Un abogado investigará su caso y, si es necesario, presentará una demanda para detener la infracción.

Sin registrar su marca comercial, podría estar perdiendo muchos negocios debido a la confusión de los consumidores y / o puede ser víctima de una infracción de la marca comercial de otra parte, donde puede ser demandado o tener que cambiar el nombre de su negocio. Esto puede ser un gran dolor de cabeza e impedir el crecimiento de su negocio. Por lo tanto, obtener una marca registrada

Ways To Find Spanish Lessons Online

For those who are thinking about learning Spanish online, things could get a little tricky, to begin with. Especially if one is learning the language from scratch, it could be all the more difficult to find the high-quality courses that do not cost a lot of money. However, if one is determined to learn the language and is ready to spend some time finding the best courses available on the internet, then there are some ways to do it. Spanish 55 has the best courses available, but at the same time, there are many other ways also to learn the language. Here are some of the options.

Free Courses Online

Yes, it is true that it is easier to find the high-quality courses that are paid and a little difficult to find those which do not charge a dime. But this does not mean that the high-quality courses are not at all available. All one needs to do is stay determined and keep looking for one. There are several Spanish classes online for beginners that are perfect to give a head start to someone who will not give up on the dream of learning this language. One of the best ways to find the free courses is to search the internet, have a close look at some of them, and then decide which one is the best.

Learning from the Podcasts

Even if one is not able to find the proper Spanish classes online for beginners, there is nothing to feel disappointed about. With determination, there is no way that one cannot find the good free classes. However, there are other ways too. For instance, some people find podcasts a great way to learn the Spanish language. The good thing about them is that they can be carried wherever the learner is going. Thus, whenever there is some time to spare, the learner can listen to the native teachers and learn the language. There are many podcasts out there in the Spanish language. Although all of them may not be as comprehensive in teaching the language, there are some which are very good. So, the learner will need to scour the available podcasts and figure out which one is the best.

Learning with Free Online Audio Lessons

Another very effective way of learning the Spanish language is by listening to the free online audio lessons. Since all the courses are not available in the form of the podcasts, sometimes the learner will need to rely on the online audios. There are hundreds of audio tutorials and lessons in a very structured format which make it extremely easy for the beginners to learn the language. There are some audio courses which also include the PDF download version for additional references.

Learning with Free Video Lessons

There are numerous high-quality Spanish tutorials available on the video portals such as YouTube. In fact, YouTube is the best repository for the Spanish lessons. The tutorials are free and are extremely effective; especially for the beginners. There are many instructors who have a very engaging style of teaching the language.